weight loss

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Weight loss changes people’s responsiveness to food marketing: study

According to a new study by the UBC Sauder School of Business and French researchers, people with obesity tend to be more responsive to food marketing — but when their weight drops significantly, so does their responsiveness to marketing.

Apr 1, 2021

Anticipating pleasure of eating helps people cut portion sizes: UBC Sauder study

Anticipating pleasure of eating helps people cut portion sizes: UBC Sauder study

New research from the UBC Sauder School of Business suggests that simply imagining the taste, smell and texture of food or drink can lead consumers to happily choose smaller portions and even increase their satisfaction.

Oct 19, 2016