ubc department of psychology
Media Release | July 13, 2017
By the age of one, infants already prefer speakers of their native tongue, but do not necessarily view speakers of an unfamiliar language negatively, according to new UBC research.
Media Release | January 20, 2016
Adding flashing lights and music to gambling encourages risky decision-making—even if you’re a rat.
July 28, 2015
Like to go your own way? Most of us actually prefer to follow the pack, according to UBC research.
April 15, 2015
Did you know that more women volunteer than men? Or that more women work in so-called communal roles – jobs that are more focused on caring for others – than their male counterparts?