ubc department of psychology
Ga-ga, goo-goo, why a baby likes you
By the age of one, infants already prefer speakers of their native tongue, but do not necessarily view speakers of an unfamiliar language negatively, according to new UBC research.
Jul 13, 2017
Flashing lights and music turn rats into problem gamblers
Adding flashing lights and music to gambling encourages risky decision-making—even if you’re a rat.
Jan 20, 2016
Majority rule: why conformity can actually be a good thing
Like to go your own way? Most of us actually prefer to follow the pack, according to UBC research.
Jul 28, 2015