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social media

‘Greed is good’ for likes and retweets if you’re a U.S. senator

Tweet about greed. That’s what U.S. politicians ought to do if they want to gain likes and retweets on Twitter, according to new UBC research.

Mar 6, 2023

Screengrabs of TikToks found by searching the word "health."

UBC scholars call for global research agenda into TikTok’s impacts on public health

TikTok has acquired more than one billion monthly users in just five years, but the influential video-sharing app remains one of the least studied social media platforms around. In this Q&A, UBC researchers Dr. Skye Barbic and UBC research associate Marco Zenone discuss the need for a global research agenda into TikTok’s impact on public health.

Nov 25, 2021

Photo: Glenn Carstens-Peters / Unsplash

New book helps readers spot online health scams

Internet health scams have increased in recent years, often spread through social media and causing untold harm, according to a new book by UBC nursing professor, Dr. Bernie Garrett.

Jul 28, 2021

Why we need to live in social quilts, not echo chambers in times of COVID-19

Why we need to live in social quilts, not echo chambers in times of COVID-19

Fake news is a growing phenomenon, and its impact on people, politics and public health, seems greater than ever before. With the advent of social media, misinformation about COVID-19, can reach huge audiences and circulate very quickly.

Mar 19, 2020

Social media platforms are expected to play a major role in political participation in the federal election come October.

Big data project to investigate online abuse of candidates during federal election

With a federal election approaching, Canadians are bracing for an uptick in political chatter on social media. So are university researchers from around the world.

Sep 18, 2019

What your tweets say about your commute

What your tweets say about your commute

Urban planners need mobility data on how people move around the city, in order to improve transit service.

Nov 22, 2017

One in five adults secretly access their friends’ Facebook accounts

One in five adults secretly access their friends’ Facebook accounts

Most people are concerned about the prospect of their social media accounts being hacked, but a new study finds that it’s actually people we know who frequently access our accounts without our permission.

Jan 19, 2017

Envy key motivator behind many Facebook posts, but site hurts mental well-being

Envy key motivator behind many Facebook posts, but site hurts mental well-being

A new study by Sauder School of Business Professor Izak Benbasat and his collaborators shows that envy is a key motivator behind Facebook posts and that contributes to a decrease in mental well-being among users.

Nov 26, 2015

In a world dominated by social media, is there any role left for broadcast news?

In a world dominated by social media, is there any role left for broadcast news?

UBC’s Alfred Hermida says journalists need an entirely new approach to delivering the news if their role is to continue.

Jun 10, 2015

Branding the Oscars: how marketers leverage the social media buzz

Branding the Oscars: how marketers leverage the social media buzz

A UBC marketing and behavioural science professor discusses how businesses will be utilizing social media during the Oscars to reach consumers.

Feb 19, 2015

Crowdsourcing and chaos: how social media can save the day

Crowdsourcing and chaos: how social media can save the day

When a powerful earthquake devastated China’s Sichuan province in 2008, the disaster was too catastrophic for authorities to stay on top of events as they unfolded.

Jan 21, 2015

#AskArvind Twitter town hall

#AskArvind Twitter town hall

On Thursday, January 29 at 3 p.m., join UBC President and Vice-Chancellor Arvind Gupta in his first ever Twitter Town Hall.

Jan 19, 2015

Fighting crime one tweet at a time

Fighting crime one tweet at a time

Researcher studies how police use Twitter to protect and serve.

Jun 18, 2014

Slacktivism: ‘Liking’ on Facebook may mean less giving

Slacktivism: ‘Liking’ on Facebook may mean less giving

Would-be donors skip giving when offered the chance to show public support for charities in social media, a new study from UBC’s Sauder School of Business finds.

Nov 8, 2013

Growing up out loud — the class of 2017

Growing up out loud — the class of 2017

For the class of 2017–a generation raised on social media–words like “privacy” and “friends” take on new meanings.

Aug 28, 2013 - by Christopher Schneider

Playing the numbers

Playing the numbers

Business grad and tech startup CEO Dustin Sproat scores NHL interest with hockey app

May 1, 2013 - by Basil Waugh

Prof. Alfred Hermida (left) and marketing instructor Paul Cubbon have brought together business and journalism in a new course. Mark Mushet Photograph

Social media: Where business and journalism intersect

A new UBC course connects two schools to prepare students for the real world

Feb 6, 2013 - by Bethan Williams

Inviting customer complaints can kill business: UBC research

Giving customers a chance to complain can be a bad idea if customers believe they’re to blame for a product’s failure, a new study from the Sauder School of Business at UBC shows.

Nov 29, 2012

TIP SHEET: Post-riot insights and reflections

The University of British Columbia has experts who are available to comment on the post-game riots in downtown Vancouver.

Jun 16, 2011

Canadians find mainstream news media more trustworthy than social networks: study

The increased competition for attention in the digital era has not eroded public confidence in the mainstream news media, according to a study by researchers from UBC’s Graduate School of Journalism.

May 11, 2011

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