November 22, 2016
New research co-authored by Darren Dahl, professor in the UBC Sauder School of Business, finds that aggressive behaviour is primed the moment customers are first exposed to retail ads.
Media Release | February 5, 2014
Consumers will cling to brands for comfort if watching a scary movie on their own, a Sauder School of Business study finds.
January 16, 2014
A business lecture in the world’s smallest moving classroom, taught to unsuspecting professionals by Sauder Prof. David Hardisty.
Media Release | May 27, 2013
New research from UBC’s Sauder School of Business reveals that giving a free bump in service can backfire if the perk is given randomly in front of others.
Media Release | May 24, 2011
Women find happy guys significantly less sexually attractive than swaggering or brooding men, according to a new University of British Columbia study that helps to explain the enduring allure of “bad boys” and other iconic gender types.
February 26, 2010
Will Vancouver 2010 athletes strike gold with hefty endorsement contracts? There’s a good chance they will, says UBC business professor Paul Cubbon, an expert on branding, brand reputations and marketing.
October 1, 2009 - by By Derek Moscato
Finding out that you share the same birthday, hometown or even first name with another stranger can be a great icebreaker in social situations.