marketing

How Black Friday ads transform calm into chaos

How Black Friday ads transform calm into chaos

New research co-authored by Darren Dahl, professor in the UBC Sauder School of Business, finds that aggressive behaviour is primed the moment customers are first exposed to retail ads.

Nov 22, 2016

Want brand loyalty? Scare your customers

Want brand loyalty? Scare your customers

Consumers will cling to brands for comfort if watching a scary movie on their own, a Sauder School of Business study finds.

Feb 5, 2014

Lecture in the World’s Smallest Classroom

Lecture in the World’s Smallest Classroom

A business lecture in the world’s smallest moving classroom, taught to unsuspecting professionals by Sauder Prof. David Hardisty.

Jan 16, 2014

When perks don’t work: Unearned upgrades embarrassing for consumers

When perks don’t work: Unearned upgrades embarrassing for consumers

New research from UBC’s Sauder School of Business reveals that giving a free bump in service can backfire if the perk is given randomly in front of others.

May 27, 2013

Happy guys finish last, says new study on sexual attractiveness

Women find happy guys significantly less sexually attractive than swaggering or brooding men, according to a new University of British Columbia study that helps to explain the enduring allure of “bad boys” and other iconic gender types.

May 24, 2011

Athletes cash in on Games

Will Vancouver 2010 athletes strike gold with hefty endorsement contracts? There’s a good chance they will, says UBC business professor Paul Cubbon, an expert on branding, brand reputations and marketing.

Feb 26, 2010

Trivial similarities translate into greater sales, but also greater risk

Finding out that you share the same birthday, hometown or even first name with another stranger can be a great icebreaker in social situations.

Oct 1, 2009 - by By Derek Moscato