How Black Friday ads transform calm into chaos
New research co-authored by Darren Dahl, professor in the UBC Sauder School of Business, finds that aggressive behaviour is primed the moment customers are first exposed to retail ads.
Want brand loyalty? Scare your customers
Consumers will cling to brands for comfort if watching a scary movie on their own, a Sauder School of Business study finds.
Lecture in the World’s Smallest Classroom
A business lecture in the world’s smallest moving classroom, taught to unsuspecting professionals by Sauder Prof. David Hardisty.
When perks don’t work: Unearned upgrades embarrassing for consumers
New research from UBC’s Sauder School of Business reveals that giving a free bump in service can backfire if the perk is given randomly in front of others.
Happy guys finish last, says new study on sexual attractiveness
Women find happy guys significantly less sexually attractive than swaggering or brooding men, according to a new University of British Columbia study that helps to explain the enduring allure of “bad boys” and other iconic gender types.
Athletes cash in on Games
Will Vancouver 2010 athletes strike gold with hefty endorsement contracts? There’s a good chance they will, says UBC business professor Paul Cubbon, an expert on branding, brand reputations and marketing.