Media Release | May 11, 2017
New research suggests that simply telling a young man that an energy drink has been added to his alcoholic beverage can make him feel more intoxicated, daring and sexually self-confident.
October 19, 2016
New research from the UBC Sauder School of Business suggests that simply imagining the taste, smell and texture of food or drink can lead consumers to happily choose smaller portions and even increase their satisfaction.
Media Release | June 5, 2014
Want to encourage people to do the right thing for the environment? Tell them their rivals are going green, says a new study from UBC’s Sauder School of Business.