New research co-authored by Darren Dahl, professor in the UBC Sauder School of Business, finds that aggressive behaviour is primed the moment customers are first exposed to retail ads.
Nov 22, 2016
Would-be donors skip giving when offered the chance to show public support for charities in social media, a new study from UBC’s Sauder School of Business finds.
Nov 8, 2013
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