JoAndrea Hoegg

Clothing rack

Consumers value products more on sunny and snowy days but not when it rains

A new UBC Sauder School of Business study reveals that sunny and snowy conditions trigger consumers to mentally visualize using products associated with the respective weather, which leads to consumers placing a higher value on them.

Feb 27, 2020

Attractive restaurant servers can influence what we think of meals

An op-ed in The Conversation mentioned a study involving JoAndrea Hoegg and Karl Aquino, two researchers from the UBC Sauder School of Business. The study suggested that a restaurant server’s […]

Nov 8, 2018

The method in Black Friday madness

The method in Black Friday madness

UBC business prof explains how stores fuel a buying frenzy, and what consumers get out of it.

Nov 24, 2014

When perks don’t work: Unearned upgrades embarrassing for consumers

When perks don’t work: Unearned upgrades embarrassing for consumers

New research from UBC’s Sauder School of Business reveals that giving a free bump in service can backfire if the perk is given randomly in front of others.

May 27, 2013