Consumers value products more on sunny and snowy days but not when it rains
A new UBC Sauder School of Business study reveals that sunny and snowy conditions trigger consumers to mentally visualize using products associated with the respective weather, which leads to consumers placing a higher value on them.
Feb 27, 2020
Attractive restaurant servers can influence what we think of meals
An op-ed in The Conversation mentioned a study involving JoAndrea Hoegg and Karl Aquino, two researchers from the UBC Sauder School of Business. The study suggested that a restaurant server’s […]
Nov 8, 2018
The method in Black Friday madness
UBC business prof explains how stores fuel a buying frenzy, and what consumers get out of it.
Nov 24, 2014