Consumers value products more on sunny and snowy days but not when it rains
A new UBC Sauder School of Business study reveals that sunny and snowy conditions trigger consumers to mentally visualize using products associated with the respective weather, which leads to consumers placing a higher value on them.
Feb 27, 2020
Retailers should referee customer conflict
A new UBC study says retailers should consider admonishing queue jumpers and thoughtless store browsers to ease aggression between shoppers.
Jun 11, 2013
UBC experts available for holiday related stories
The festive season is upon us and researchers at the University of British Columbia are available to shed light on…
Dec 6, 2011
When the pressure is on, product experts can get facts wrong: UBC study
Buying a new car, camera or computer? New research from the Sauder School of Business at the University of British Columbia shows that seeking advice from expert acquaintances to choose between models of merchandise might not always be good idea.
Apr 11, 2011