UBC experts on Black Friday consumption and sustainability
UBC experts are available to comment on topics related to Black Friday, including urging consumers to make the connection between what they buy and what eventually ends up harming our ecosystems.
Nov 24, 2021
When perks don’t work: Unearned upgrades embarrassing for consumers
New research from UBC’s Sauder School of Business reveals that giving a free bump in service can backfire if the perk is given randomly in front of others.
May 27, 2013
UBC co-sponsors world’s largest consumer behaviour conference in Vancouver
The Association for Consumer Research (ACR) annual conference, co-sponsored by UBC’s Sauder School of Business, will convene more than 1,000 top researchers from universities around the world along with industry insiders – from advertisers to manufacturers.
Oct 2, 2012