When perks don’t work: Unearned upgrades embarrassing for consumers
New research from UBC’s Sauder School of Business reveals that giving a free bump in service can backfire if the perk is given randomly in front of others.
May 27, 2013
UBC co-sponsors world’s largest consumer behaviour conference in Vancouver
The Association for Consumer Research (ACR) annual conference, co-sponsored by UBC’s Sauder School of Business, will convene more than 1,000 top researchers from universities around the world along with industry insiders – from advertisers to manufacturers.
Oct 2, 2012