consumer behaviour

Plastic in the ocean

UBC experts on Black Friday consumption and sustainability

UBC experts are available to comment on topics related to Black Friday, including urging consumers to make the connection between what they buy and what eventually ends up harming our ecosystems.

Nov 24, 2021

When perks don’t work: Unearned upgrades embarrassing for consumers

When perks don’t work: Unearned upgrades embarrassing for consumers

New research from UBC’s Sauder School of Business reveals that giving a free bump in service can backfire if the perk is given randomly in front of others.

May 27, 2013

UBC co-sponsors world’s largest consumer behaviour conference in Vancouver

The Association for Consumer Research (ACR) annual conference, co-sponsored by UBC’s Sauder School of Business, will convene more than 1,000 top researchers from universities around the world along with industry insiders – from advertisers to manufacturers.

Oct 2, 2012