New research from the UBC Sauder School of Business shows that people are 30 per cent more likely to donate their assets when faced with their own mortality.
Jul 8, 2020
New research co-authored by UBC Sauder School of Business professor Katherine White has shed light on why some people are – and aren’t – motivated by public appeals, and how fundraisers might better tailor requests.
Sep 28, 2017
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