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Home / charitable giving

charitable giving

New study reveals people more likely to donate when reminded of own mortality

New research from the UBC Sauder School of Business shows that people are 30 per cent more likely to donate their assets when faced with their own mortality.

Jul 8, 2020

Why fundraising appeals fall flat with some would-be donors

Why fundraising appeals fall flat with some would-be donors

New research co-authored by UBC Sauder School of Business professor Katherine White has shed light on why some people are – and aren’t – motivated by public appeals, and how fundraisers might better tailor requests.

Sep 28, 2017

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