Black Friday

Plastic in the ocean

UBC experts on Black Friday consumption and sustainability

UBC experts are available to comment on topics related to Black Friday, including urging consumers to make the connection between what they buy and what eventually ends up harming our ecosystems.

Nov 24, 2021

How Black Friday ads transform calm into chaos

How Black Friday ads transform calm into chaos

New research co-authored by Darren Dahl, professor in the UBC Sauder School of Business, finds that aggressive behaviour is primed the moment customers are first exposed to retail ads.

Nov 22, 2016

Black Friday frenzy may be waning

Black Friday frenzy may be waning

With Canadian retailers pushing a northern version of Black Friday, marketing lecturer Ann Stone of UBC’s Sauder School of Business discusses the Canadian version of the popular shopping event.

Nov 25, 2015

The method in Black Friday madness

The method in Black Friday madness

UBC business prof explains how stores fuel a buying frenzy, and what consumers get out of it.

Nov 24, 2014