UBC experts on Black Friday consumption and sustainability
UBC experts are available to comment on topics related to Black Friday, including urging consumers to make the connection between what they buy and what eventually ends up harming our ecosystems.
Nov 24, 2021
How Black Friday ads transform calm into chaos
New research co-authored by Darren Dahl, professor in the UBC Sauder School of Business, finds that aggressive behaviour is primed the moment customers are first exposed to retail ads.
Nov 22, 2016
Black Friday frenzy may be waning
With Canadian retailers pushing a northern version of Black Friday, marketing lecturer Ann Stone of UBC’s Sauder School of Business discusses the Canadian version of the popular shopping event.
Nov 25, 2015