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Risk of Deception Tool

New tool developed at UBC screens online health ads for deception

The internet is rife with ads for health products, from weight-loss systems to arthritis cures—but whether they actually work can be difficult to discern.

Sep 12, 2018

How Black Friday ads transform calm into chaos

How Black Friday ads transform calm into chaos

New research co-authored by Darren Dahl, professor in the UBC Sauder School of Business, finds that aggressive behaviour is primed the moment customers are first exposed to retail ads.

Nov 22, 2016

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