Media Training

Media Training led by UBC Media Relations Staff

UBC Media Relations works with UBC faculty, administrators, staff and researchers who are spokespeople or who will be providing comment through the media.

We tailor our training calls, presentations and workshops to the individual or group receiving the training, covering topics including the changing media landscape, key messaging, interview tips and pitfalls, and bridging techniques that help manage those more challenging questions. For longer sessions, we encourage participants to take part in mock interviews in order to apply the theory to the practice.

Our aim is to ensure everyone undertaking media training with us feels equipped to effectively handle any questions from media and provide the best possible interview.

Should you wish to enquire about media training services, please contact: or 604-822-6397.

Online Media Training Course for UBC Researchers

UBC Media Relations makes basic media training available to UBC Vancouver and UBC Okanagan researchers online.

The course is designed specifically to help scholars develop the confidence to engage with media about newsworthy research.

Trainees will learn:

  • how to evaluate the likelihood of media interest in a particular research story
  • how to distill complex findings into media-friendly messages
  • what to expect from various interview formats
  • how to prepare for an interview
  • how to control the focus of an interview
  • when and how to connect with UBC Media Relations to promote findings

You can access the course with a Campus-Wide Login through Canvas Catalog and work through it at your own pace. The course consists of five modules that include exercises, quizzes, videos, and opportunities to ask specific questions of the Media Relations team. It takes approximately 2-5 hours to complete, depending on how much you engage with the optional exercises.

To receive an enrolment link for the course, please contact the Media Relations Specialist who supports your faculty at UBC Vancouver or UBC Okanagan.