Expert Profile
Dr. Ying Zhu, PhD
Associate Professor
Appointments
Campus Location
Expertise
- Branding
- Consumer culture
- Consumer decision making
- Consumer psychology
- Emerging technologies in marketing (e.g., AI, Metaverse)
- International marketing
- Sensory marketing (e.g., touch)
Interview Language(s)
- English
- Mandarin
In the Media

Contact Information
Ying Zhu
Email: ying.zhu@ubc.ca
Tel: 250-807-9836
Website: https://management.ok.ubc.ca/about/contact/ying-zhu/
Alternate Contact
Patty Wellborn
UBC Okanagan Media Relations
Cell: 250-317-0293
Email: patty.wellborn@ubc.ca