Expert Profile

Dr. Ying Zhu, PhD

Associate Professor

Pronunciation

Expertise

  • Branding
  • Consumer culture
  • Consumer decision making
  • Consumer psychology
  • Emerging technologies in marketing (e.g., AI, Metaverse)
  • International marketing
  • Sensory marketing (e.g., touch)
  • English
  • Mandarin

Ying Zhu

Email: ying.zhu@ubc.ca

Tel: 250-807-9836

Website: https://management.ok.ubc.ca/about/contact/ying-zhu/

Alternate Contact

Patty Wellborn
UBC Okanagan Media Relations

Cell: 250-317-0293
Email: patty.wellborn@ubc.ca