Marketing and Behavioural Science Division

  • David Hardisty, PhD
    • Consumer behaviour
    • sustainability
    • energy efficiency
    • decisions about the future
    • product attribute framing
    • consumer psychology
    • sustainable development
  • Ann Stone, MBA
    • Marketing
    • advertising
    • branding
    • promotional strategies
    • food service
    • franchising
  • JoAndrea (Joey) Hoegg
    • Social influence, consumer-brand relationships, consumer response to product design, sensory marketing
    • Bounded rationality
    • retail markets
    • behavioural economics
    • game theory
  • Dale Griffin
    • Consumer judgment and decision making
    • risk
    • rationality
    • decision making in the medical field
    • prediction and forecasting in consumers and managers
    • methods for analyzing individual and aggregate effect