Marketing and Behavioural Science Division
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Associate Professor
- Consumer behaviour
- sustainability
- energy efficiency
- decisions about the future
- product attribute framing
- consumer psychology
- sustainable development
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Lecturer
- Marketing
- advertising
- branding
- promotional strategies
- food service
- franchising
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Associate Professor, Marketing and Behavioural Sciences
- Social influence, consumer-brand relationships, consumer response to product design, sensory marketing
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Assistant Professor
- Bounded rationality
- retail markets
- behavioural economics
- game theory
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Professor
- Consumer judgment and decision making
- risk
- rationality
- decision making in the medical field
- prediction and forecasting in consumers and managers
- methods for analyzing individual and aggregate effect
UBC EXPERTS ON TOPICAL ISSUES