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Sep 10, 2019
Shoppers are up to one-third more likely to shell out for the premium option when the extra cost is expressed as an add-on, as opposed to a higher overall price, according to new research from the UBC Sauder School of Business.
This physical inactivity crisis owes a lot to the decline in children’s independent mobility, which is the subject of a new documentary called Running Free: Children’s Independent Mobility from UBC’s school of kinesiology.
An information source that gives journalists access to UBC’s expertise.
