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Home / 2019 / January / 24 / Curling still a ‘tough sell’ despite memorable Winter Olympics
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Curling still a ‘tough sell’ despite memorable Winter Olympics

Jan 24, 2019

The Globe and Mail spoke to James Brander, a professor at UBC’s Sauder School of Business, about curling.

“Curling has a tough sell, but if it’s going to succeed, it has got to hit those growing markets. That’s the urban market and the immigrant market,” he said.

Find other stories about: James Brander

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