Trying for the perfect selfie can lead to extreme risk-taking

The Vancouver Sun interviewed Eric Li, a UBC professor of management, for a story about risks people take to take selfies.

“Seeking the perfect selfie is connected with building confidence, especially among young people,” he said. “In our digital culture, the pictures and stories that we share are a very important part of our social identity.”

The story also appeared in The Province and Times Colonist.