Asking for donations publicly not always ideal: UBC study

Metro News highlighted a UBC study that found charities can encourage potential donors to give more if they ask in a certain way.

Katherine White, a marketing professor in the UBC Sauder School of Business and study co-author, said “independent people actually have a negative reaction – they are less likely to donate if a public situation is created, or if there is some kind of public recognition for donating.”