‘Perfect’ mannequins can sour shoppers on clothing

The Vancouver Sun reported on a UBC study that found beautiful mannequins could hurt sales.

Darren Dahl, the study’s co-author from the UBC Sauder School of Business, found consumers who report lower self-esteem are much more likely to have a negative reaction to clothing on a mannequin than those with higher self-esteem.

The story also appeared in the Edmonton Journal and a similar story appeared on Metro News.