How to get the wealthy to donate

The New York Times published an op-ed about UBC research that aimed to change the discussion about charities in order to encourage more wealthy people to donate.

Ashley V. Whillans, a UBC psychology PhD candidate, Elizabeth W. Dunn, a UBC psychology professor, and Eugene M. Caruso from the University of Chicago, wrote that “it may be more effective to meet [people] where they are.”