Loblaws shopper says she was secretly signed up for credit card

CBC interviewed David Silver, a professor at UBC Sauder School of Business, for an article about a shopper who was signed up for a credit card without her knowledge.

Loblaws hired a marketing company to convince shoppers to sign up for cards by offering a survey, but then sent one woman a credit card without her consent.

Silver said companies can outsource work but not ethics.

“If you hire a firm to do something for you … it’s your responsibility that they act in an ethical manner,” he said.