A psychological analysis of Donald Trump’s speech style and social media usage was featured on Yahoo.
UBC psychologists Delroy Paulhus and Sara Ahmadian found that it was Trump’s style rather than his substance that contributed to his success.
“Trump’s outrageous statements over the course of the campaign led many political pundits to underestimate his chances of success,” said Paulhus, the study’s lead author.
Similar stories appeared in the New Canadian Media and the Herald Globe. Paulhus was also interviewed by Voice of America.
