The Toronto Star cited a study co-written by Lisa Jordan Powell, a UBC postdoctoral researcher in the faculty of land and food systems, about the link between class and pumpkins.
“Even when we move away from ephemeral flavours of pumpkin and pumpkin spice,” the researchers wrote, “whiteness and cultural symbols cluster around visual images of pumpkins. Aspirational lifestyle magazines, social media pumpkins and reality television competitions come together in a veritable pumpkin entertainment complex, whose multiple manifestations continue the entanglements of pumpkins, social capital, race and place.”
