A study from UBC’s Animal Welfare Program was featured in the Huffington Post.
The study involved taking 50 people on a tour of a dairy farm considered “good” by industry standards and conducting before-and-after surveys about their perceptions of animal welfare on the farm.
Only 12 of the participants reported improved perception of animal welfare on the farm. The others were either more critical or did not shift their perceptions.
“It would seem that the farm visit did not result in an overall increase in confidence, as would have been predicted by the knowledge deficit model of public understanding,” the study authors wrote.
