Rogers, Shaw shutting down Shomi streaming service

Business News Network interviewed Ron Cenfetelli, a professor at UBC’s Sauder School of Business, after it was announced that Shomi, a video-on-demand service, was shutting down.

Cenfetelli said the recent emergence of streaming platforms including Amazon Prime, Hulu and CraveTV made it tough for Shomi to thrive.

“The challenge becomes competing in that market space where you’re one among many,” he said, adding that the limit of broadcasting to a national audience rather than international was problematic.

A similar story appeared in the Windsor Star.