UBC’s alumni engagement was featured in a new BC Business article. The university launched an ambitious fundraising and alumni engagement campaign in September 2011, with a goal of $1.5 billion and doubled numbers of alumni connecting to the university. The campaign surpassed targets, closing at $1.624 billion, and drawing more than 58,000 graduates to connect in 2015, compared with 20,000 in 2011.
How UBC is building alumni engagement
Sep 7, 2016