Business challenges abound for PNE’s annual fair

The Vancouver Courier quoted Darren Dahl, senior associate dean and director of UBC’s Robert H. Lee Graduate School, for a story on the evolution of the PNE.

“Rather than taking a mass approach to the PNE, they are trying to be much more refined in their efforts by targeting much more refined market segments,” Dahl said. “It’s an evolution or a more mature approach to their marketing where they’re actually trying to give out a value proposition to different segments.”