Vancity Buzz expands nationally, rebrands to Daily Hive

A story on the Financial Post about the national expansion of Vancity Buzz quotes UBC journalism school director  Alfred Hermida.

Hermida compared the business model of the Vancouver-based website to U.K. tabloids that focus on softer news, lifestyle and arts with the goal of social media sharing.

“It’s a success for the model they do,” Hermida said. “Being in the information business is not enough, you need to be in the attention business,” he said.