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Want brand loyalty? Scare your customers

Want brand loyalty? Scare your customers

Consumers will cling to brands for comfort if watching a scary movie on their own, a Sauder School of Business study finds.

Feb 5, 2014

Beatlemania, 50 years later

Beatlemania, 50 years later

Fifty years after the Beatles swept North America, a UBC music expert explains their enduring magical mystery.

Feb 5, 2014

Getting the most out of vitamins

Getting the most out of vitamins

Getting the most out of vitamins Surefire tricks for maximizing the health benefits of supplements, from a skeptical UBC pharmacist. Read more…

Feb 5, 2014

UBC Innovation Strategy moves forward with appointment of Innovation Catalyst

UBC Innovation Strategy moves forward with appointment of Innovation Catalyst

Angus Livingstone named Innovation Catalyst for UBC’s Innovation Strategy.

Feb 5, 2014

Extending the Table: Conversations around Food and Latin America

Extending the Table: Conversations around Food and Latin America Wed Feb 5 2014, 5:30 PM – 7:30 PM Agora Cafe, MacMillan Building, 2357 Main Mall In partnership with The Global […]

Feb 5, 2014

Extending the Table: Conversations around Food and Latin America

Feb 5, 2014