Event: Association for Consumer Research (ACR) Annual Conference
Date: Thursday, October 4 to Sunday, October 7, 2012
Location: Sheraton Vancouver Wall Centre, 1088 Burrard Street
[EDITORS: UBC’s Sauder School of Business professors are available to speak on diverse findings: from how we view the morality of others based on their food choices to how room temperature can affect consumer behaviour. Media can attend the conference by registering on site. Media contact: ACR communications coordinator Ekant Veer, email@example.com].
The Association for Consumer Research (ACR) annual conference, co-sponsored by UBC’s Sauder School of Business, will convene more than 1,000 top researchers from universities around the world along with industry insiders – from advertisers to manufacturers.
“The ACR conference is a tremendous opportunity for Sauder to share its leading consumer behaviour research on the world stage, while learning about the latest developments from international colleagues,” says Sauder Assoc. Prof. Juliet Zhu, conference co-chair.
Conference topics include: how consumers react to advertising and relate to brands; how social groups shape consumer desires; how food presentation and preparation shapes eating habits; and how living in a consumption-oriented culture influences emotional and financial health. Many talks also reflect how consumers embrace marketing practices aimed at improving individual and ecological well-being.
Sauder presentation topics include:
Juliet Zhu, associate professor and ACR conference co-chair
Tel: 604.827-3158 Cell: 778.840.5313
• the messiness of physical space affects consumer choices.
• temperature influences how consumers process information and make decisions
Darren Dahl, professor
• consumers ascribe morality to others based on the food they eat
• people with high self-esteem may be overtly kinder to those they envy, but are more likely to covertly sabotage them
• the act of selecting one’s own ingredients in a consumer food product decreases its perceived healthiness
• when someone feels rejected by a brand they desire, they are more likely to want to consume it
Joey Hoegg, assistant professor
• giving customers preferential treatment in a public setting is not always positive and may cause discomfort
• creating a sales team with increased commonality in appearance can enhance customer satisfaction.
Katherine White, associate professor
• when charities want to encourage people to give money it is more effective to give them specific details of the cause
• but when the aim is to attract contributions of time, then charities need to engage consumers with abstract ideas about the cause