Speakers Evan Wood and Robyn Sussel will discuss how an effective communications strategy can benefit the entire research project lifecycle, from engaging stakeholders in project development, to mobilizing research outputs in order to impact policy and practices as well as commercial uptake.
Wood will explain how effectively communicating research played a pivotal role in the adoption of a new treatment mechanism for HIV/AIDS patients and in the establishment of the controversial InSite facility. Wood is co-director of the Urban Health Research Initiative at the B.C. Centre for Excellence in HIV/AIDS, and professor in the Dept. of Medicine at UBC.
Sussel will provide an overview of the critical steps involved in creating a communications strategy to maximize the impacts of research projects. Sussel, a principal of Signals Design Group, has developed branding programs for Providence Health Care, the federally funded PROOF Centre for Excellence, and the B.C. Cancer Agency.
The session will be moderated by UBC Public Affairs director, Lucie McNeill.
Date: June 26
Time: 12 – 1:30 p.m.
Place: Michael Smith Laboratories, Lecture Theater (Room 102), 2185 East Mall
Info: Register at http://www.entrepreneurship.ubc.ca/genomics/research-planning-for-impacts