Prof. Joel B. Cohen, distinguished service professor emeritus and adjunct professor at the University of Florida, has won Sauder’s 2011 Richard W. Pollay Prize, honouring intellectual excellence in research on marketing in the public interest. Cohen will give a public lecture and receive the award on May 20.
Titled “Get Out of Jail Free Cards: the Dark Side of Remedy Marketing,” the talk will focus on Cohen’s most recent research examining aggressive techniques used to market products and services, such as debt consolidation loans, which position remedies as “get out of jail free cards.”
Cohen is an expert in the areas of marketing and society, including public policy and regulation. He has served as a consultant and expert witness for the United States Federal Trade Commission and has been invited to appear as a witness before congressional committees to explain cigarette advertising and proposed warning information. He was also selected by the National Cancer Institute to conduct a national survey investigating consumer understanding of cigarette health risks, reporting the results to the President’s Cancer Panel and in an American Journal of Public Health lead article.
Awarded annually by the Sauder School of Business, the Pollay Prize is named for Prof. Richard Pollay in honour of his contributions as a scholar, teacher and advocate in the areas of marketing and advertising in the public interest.
Date: May 20
Time: 3:30 – 5 p.m.
Place: David Lam Theatre 142, 2033 Main Mall