As part of the world’s first Olympic Games Impact (OGI) study, University of British Columbia researchers are required by the International Olympic Committee (IOC) to survey the views of international media covering the 2010 Winter Games.
Media from outside Canada are invited to complete a short, confidential four-question survey at:
Beginning with the 2010 Winter Games, the IOC has mandated all Olympic Games – including London 2012 and Sochi 2014 – to commission OGI studies to help maximize the positive benefits of the Olympics on host communities.
“Gathering data on the international media’s impressions of Vancouver and Whistler will provide the OGI project with first-hand information on what we think are one of the primary considerations in seeking to host an Olympic Games,” says Rob VanWynsberghe, assistant professor in Human Kinetics and Educational Studies and UBC lead for the project.
OGI uses 126 IOC-mandated indicators to measure the economic, social and environmental conditions of the host region of Vancouver and Whistler, British Columbia and Canada.
UBC’s pre-Games OGI report, released in December 2009, found the Games had produced a slightly positive overall impact on the host region. The UBC researchers will produce final reports in winter 2010 and 2012. View the pre-Games study here.
OGI is being conducted at the UBC Centre for Sport and Sustainability. To learn more about this UBC academic legacy of the 2010 Games, visit: http://bit.ly/aSPwHt
Visit UBC’s Online 2010 Media Centre — www.ubc.ca/2010media — to connect with UBC 2010 experts, story ideas and students from your country.
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B.C. International Media Centre
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