Stephen Colbert got the Colbert Nation to sponsor the U.S. speed skating team after it lost its sponsorship from Dutch bank DSB. With Colbert arriving in Vancouver today, the University of British Columbia has faculty experts and a graduate student who can comment on political satire sponsorship and branding at the Winter Games.
Political satire and Stephen Colbert
UBC Journalism professor Joe Cutbirth is an expert on the political satire of Stephen Colbert and Jon Stewart. He teaches the course “Satire as News” and is author of the upcoming book “Fake News, Real Politics.”
Joe Cutbirth, UBC Graduate School of Journalism
- Phone: 778.938.2928
- Email: joe.cutbirth@ubc.ca
Branding and official and non-official sponsorship of the Games
UBC Sauder School of Business professor Paul Cubbon is an expert on branding, brand reputations, marketing and advertising. For more than a year, he has been blogging about the short and long-term effects of brand association with mega events like the Olympic Games; for more information visit: http://cubbon.blogs.sauder.ubc.ca/
To discuss official and non-official sponsorship, branding or ambush marketing, contact:
Paul Cubbon, Sauder School of Business
- Email: paul.cubbon@sauder.ubc.ca
Corporate sponsorship and Olympic sustainability
A graduate student at UBC’s School of Human Kinetics has been researching the partnership between VANOC and its corporate sponsors. Sheena Yang has identified the key reasons that motivate corporations to become corporate sponsors.
To discuss Yang’s research, the relationship factors that influence corporate sponsorship of the Games or the implications this study has for policy makers wanting to encourage the corporate sponsorship of sports, contact:
Xinquan (Sheena) Yang, PhD candidate, School of Human Kinetics
- Call UBC 2010 Media Centre 604.822.6397
- Yang also speaks Mandarin
Visit UBC’s Online 2010 Media Centre to connect with UBC 2010 experts, story ideas and students from your country.
UBC Public Affairs
B.C. International Media Centre
(BCMC) at Robson Square
Tel: 604.822.6397
Email: 2010.media@ubc.ca
Website: www.ubc.ca/2010media
Twitter: @UBCnews