UBC Reports | Vol. 48 | No. 2 | Jan.
Nat'l, international profile focus of plan
Print version of UBC Reports to appear monthly
A new plan that emphasizes communications effectiveness
will reduce the number of UBC Reports print issues from 20
to 12 per year beginning in March, while making more issues available
"Public Affairs will focus more of its efforts on communicating
the success of UBC's Trek 2000 vision to be Canada's top
university to not only the campus community, but to a national and
international audience as well," says Scott Macrae, director of
UBC's Public Affairs Office.
Public Affairs has just completed a UBC Communication Plan, the
university's first since 1995.
Other initiatives outlined in the plan include continued efforts
to enhance the university's Web and visual identity (logo) presence,
development of a UBC story containing key messages about UBC's unique
advantages, and strategies to increase media profile for the university
and its members.
The communication plan is being presented to a variety of campus
groups over the coming months. For more information, e-mail firstname.lastname@example.org.
UBC Reports will no longer publish a calendar of events.
Members of the campus community are welcome to submit events information
to Athletics and Recreation's LiveAtUBC on-line calendar at www.liveat.ubc.ca.
Public Affairs is currently working with other campus groups to
consider improvements in how the university's events listings can
be accessed on-line. The paper will continue to take advertising
to pay for production costs.
The electronic version of UBC Reports will include more
timely news items. To subscribe to the electronic UBC Reports,
Public Affairs will continue to post news of interest to the campus
community on the UBC Web site at www.ubc.ca.
A revised publication schedule has been mailed to deans, directors
and heads and will appear in the next issue of UBC Reports.