UBC Reports | Vol. 47 | No. 02 | Jan.
Executives to head for Whistler slopes
Initiative could well be match made in Seventh Heaven
Whistler is recognized as one of the world's premier ski
But for executives and business professionals, it may soon be seen
as the ideal
setting for a training session on leadership or corporate strategy as well,
courtesy of a new partnership between the Faculty of Commerce and
and Intrawest's Whistler/Blackcomb resort.
Beginning this May, UBC@Whistler will offer a
training series entitled Adventure Learning Programs.
The programs will combine classroom study with outdoor physical activity to
provide a unique training experience for business people.
Sessions on entrepreneurship, marketing, accounting, finance, strategic
management, information technology and e-business will be taught by leading
UBC business professors and instructors.
All seminars and conferences will be held in existing facilities at Whistler
and will average three days in length.
"We will provide a learning environment for our participants which will
showcase the best that both UBC and Whistler/Blackcomb have to
offer -- world-class education at the premier mountain resort in North
America," says Commerce Dean Daniel Muzyka.
"One of our goals is to create an innovative, leading-edge mountain institute
for learning and research that embodies the spirit of the Pacific Northwest.
"This institute will help management build and strengthen
and teamwork skills, in addition to enhancing knowledge base."
"From following ski patrol in a rescue simulation to adventure racing, the
activities will permit participants to challenge their ideas and limits in a
new context," says Intrawest chair, president and chief executive
The program sessions will kick off in May with a three-day seminar
on leadership by Prof. Peter Frost.
In addition to the program, forums on leading business and industry issues will
also be held at Whistler as a result of the new partnership.
For more information on how to register for the program, call 604-822-8893.