UBC Reports | Vol. 47 | No. 02 | Jan.
Refreshed visual identity package delivered digitally
Updated logo designed to increase recognition of UBC
The logo that is the university's main visual identity has
for greater visibility. And to make it, and the more traditional
for computer users to access, digital versions and templates are
to the university community from a Web site.
The Web site also includes guidelines for the appropriate use of
The updated visual identity was recently approved by UBC's Board of
"It is essential for UBC to consistently communicate a unique, memorable
and easily recognizable visual identity that sets us apart from other
post-secondary institutions," says UBC President Martha Piper. "Our
visual identity is a key part of conveying a sense of this institution as one
of Canada's leading universities at home and abroad."
"We believe making the new logo easy to use and easy to access at no charge
will assist all members of the university to use it in their communication
material," says Chuck Slonecker, acting vice-president, External
The visual identity includes a simplified version of the formal coat of arms of
the university, with the university identified by the use of the initials
The initiative is the result of extensive consultation with the campus
community over the past seven months.
The updated look was developed in response to requests for greater flexibility
and for formats that allow for easier and clearer reproduction in both print
and on screen. It is already in use in university publications and on
In addition to the logo, Word and Powerpoint templates are also available from
the Web site.
The formal crest is also available, but new identity guidelines recommend that
it be reserved for use on official documents such as degrees, and
for ceremonial purposes.
Its level of detail as well as its lack of the identifying letters UBC make it unsuitable for reproduction at small sizes or on the Web.
The new logo and updated standards and guidelines for its use are provided at
no charge by Public Affairs for non-commercial use by members of the
UBC community. The logo and guidelines can be found at
Public Affairs staff will be offering two
one-hour seminars on the new visual identity and its use.
The first seminar is scheduled for Feb. 22 from 11:30 a.m. to 12:30 p.m. in the
Board and Senate room in the Old Administration Building. A second seminar will
be offered March 9, same time, same place. Seating is limited. To
reserve a space, call UBC-INFO (822-4636).
The use of the UBC informal logo, formal crest and all other UBC trademarks is governed by Policy #110, All Commercial Uses of the
University Trade Marks.
Non-UBC entities or third parties may not use the names, marks and
acronyms of the university for commercial purposes without the written
permission of the University-Industry Liaison Office.
University stationery which incorporates the new visual identity is available
from ITServices imPress at 604-822-5931 or e-mail