February 19, 2015
A UBC marketing and behavioural science professor discusses how businesses will be utilizing social media during the Oscars to reach consumers.
February 14, 2015
Using Twitter can help physicians be better prepared to answer questions from their patients, according to UBC researchers.
Media Release | December 20, 2011
Text messaging leads people to be more deceitful when compared to other modes of communication, according to Sauder School of Business researchers at the University of British Columbia.
Media Release | May 11, 2011
The increased competition for attention in the digital era has not eroded public confidence in the mainstream news media, according to a study by researchers from UBC’s Graduate School of Journalism.