Shame and honour increase cooperation: UBC study informs future strategy for tackling global challenges
Media Release | June 1, 2011
onour and shame work equally well in encouraging social cooperation, according to a new study by researchers at the University of British Columbia and the Germany’s Max Planck Institute for Evolutionary Biology.
Media Release | May 24, 2011
Women find happy guys significantly less sexually attractive than swaggering or brooding men, according to a new University of British Columbia study that helps to explain the enduring allure of “bad boys” and other iconic gender types.
February 18, 2010
UBC has a number of experts ready to comment on the phenomena of “strategic nationalism” – where hockey fever can induce patriotism – the lightning quick mood changes within social media and the different faces of pride, from authentic to hubristic.