Media Release | April 29, 2014
When it comes to luxury brands, the ruder the sales staff the better the sales, according to new research from UBC’s Sauder School of Business.
Media Release | June 11, 2013
A new UBC study says retailers should consider admonishing queue jumpers and thoughtless store browsers to ease aggression between shoppers.
Media Release | May 27, 2013
New research from UBC’s Sauder School of Business reveals that giving a free bump in service can backfire if the perk is given randomly in front of others.
Media Release | November 29, 2012
Giving customers a chance to complain can be a bad idea if customers believe they’re to blame for a product’s failure, a new study from the Sauder School of Business at UBC shows.