David Hardisty, a UBC Sauder School of Business professor, spoke to the Canadian Press after it was announced that Tim Hortons and Burger King plan to launch an app for pre-order and pre-payments.
Hardisty said automated customer service is part of a trend as people become more accustomed to accessing services like movie tickets and reservations online.
The story appeared in the Globe and Mail, Huffington Post, CTV, CP 24, Global, Vancouver Sun, and Castanet.
