Harvesting Halloween’s annual billion-dollar ball

Business in Vancouver interviewed Katherine White, a professor at UBC’s Sauder School of Business, about the ways Halloween is marketed to children.

“There’s more and more stuff out there that kids are seeing,” she said. “It’s not just, ‘I want a costume’ anymore. It’s ‘I want a costume, and I want to decorate with lights and remote-control bats, I want a party and I want to dress up the dog too.’”