UBC’s Communications and Marketing department launches a significantly redesigned ubc.ca website on April 25, 2014.
Consultation and research showed that the current site could do a better job reflecting the true nature and scope of the university. The navigation, content and functionality of the current site needs improvement and the overall look is considered conservative and dated. The redesign addresses these challenges; it is bold and experiential, offering improved design, navigation and content.
- Moving from an internally-focused navigation structure to one that is audience-based
- Expanding the opportunity for faculties and units to share their content through a new homepage section called “UBC Now”
- Creating innovative and in-depth stories on the homepage that illustrate the impact UBC is making in the world
- Implementing secondary pages that provide a stronger introduction to internal UBC partner sites to improve site navigation and hand-off
“We are encouraged by the positive feedback we have received from those who have seen the site while in development and will continue to monitor its performance and fine-tune as required following launch,” said Kari Grist, Managing Director, Communications and Marketing. “We wish to thank the large number of contributors from across our campuses for bringing their energy and ideas to the project.”
The UBC community is encouraged to explore www.ubc.ca beginning April 25.