A study on what UBC researchers call Western, Educated, Industrialized, Rich and Democratic (WEIRD) societies was in yesterday’s global edition of the New York Times. Psychology and Economics Prof. Joe Henrich led the study with co-authors Prof. Steven Heine and Prof. Ara Norenzayan.
The study finds that subjects from WEIRD societies are more individualistic, analytic, concerned with fairness, existentially anxious and less conforming and attentive to context compared to those from non-WEIRD societies.
Other media that have published the study include Nature, Science, Newsweek, National Post, The Globe and Mail, and more.
For more information, visit http://www.publicaffairs.ubc.ca/2010/06/30/mr-10-09/ and http://www.nytimes.com/2010/08/26/world/americas/26iht-currents.html
